Not built yet — asking first

800 scans.
Nobody serious.

Six people, three days, a six-figure stand. What comes back is name, title, company. Nothing about who was actually buying — because nobody had a way to write down what was said while it was being said.

Sales works the list for a fortnight, closes little, and quietly stops trusting event leads. Then you have to justify the stand again next year.

Tell us we're wrong — 2 min No signup. No demo call. We just want the honest answer.
Booth H-214 — day one, 17:00
Captured
64 → 26
Scans against people who actually left details. Both numbers matter; only one is reported.
Qualified on the floor
17
By the rep who spoke to them, in their own words, while they were still standing there.
Tier 1 targets reached
3 of 5
Matched live at the stand. The two who never showed are Monday’s call list.
30 sec
the window in which a rep still remembers the conversation properly.
8–20
shows in a programme. That's the level your spend is judged at, not the show.
11pm
when notes actually get written, from memory, in a hotel room. Hence thin data.

What we think the job actually is

The scanner answers the wrong question.

It tells you a badge was present. Your VP of sales is asking who was serious — and that answer only exists in the thirty seconds after the conversation ends.

Qualify on the floor, not from memory

Interest, temperature, fit, and what the person actually said — in their words — captured while they're still standing there. Under thirty seconds, without breaking the conversation. That's the part official lead retrieval has never done.

Capture that works when the badge doesn't

Plenty of organisers restrict third-party access to badge data, and convention centre wifi is a rumour. QR, NFC tap, business-card scan, or typed by hand — offline, syncing when it can. Never dependent on somebody else's hardware or their post-show export schedule.

Target accounts, matched at the stand

Marketing already has the account list. Nothing on a show floor reads it in real time — which is why a tier-one target walks past your stand and gets the same follow-up as everyone else, eleven days later. And the inverse matters more: which targets never showed at all.

The programme, not the event

Cost per qualified lead across every show, with one consistent definition of "qualified" — because it was captured the same way at each stand. The same person turning up at three shows is one story, not three unrelated rows.

What we are not

We're not a CRM, and we won't ask you to move off yours.

Salesforce and HubSpot hold the contact, the opportunity and the pipeline. They don't hold what happened in the fifteen minutes at your stand — what was asked, how serious it was, which permissions you were actually given. We capture that at the moment of contact and push it into the CRM you already own, attached to the record that's already there.

Six questions

Tell us we're wrong.

Everything above is a guess. You're the one who works the stand. Answer two questions or all six — both are useful, and there's no signup at the end of it.

Trade show reality check
Anonymous unless you choose to leave an email.
Pick as many as apply.
Not an automated email. A follow-up somebody meant.
And do you believe it?
The single most valuable box on this page. Be blunt.
Optional. We won't add you to anything. No newsletter exists.
Goes to a founder, not a queue. We don't sell or share anything, and there's no product to be sold at the end of this — there isn't one yet.
Tell us we’re wrong — 2 min